Benefits of Brand Marketing
You may not realize that promotional products can help with branding your company and can be a great complement to your printed products. Promotional merchandise, imprinted with your company name or logo, should be considered as part of your marketing budget. Although they are most commonly known for trade shows, gifting promotional items to your current and potential customers can aide in branding, improve opinions about your company, and help them remember your products or services. In short, it will make them more likely to buy from you.
Reasons Why You Should Consider Using Promotional Products:
Increase Brand Recognition
Keep your business foremost in people’s minds simply by customizing an item that a customer can use in his or her everyday life. Promotional products are a simple tool that can help increase brand awareness for your small business.
Bang For Your Buck
Promotional product marketing can cost less per impression than other forms of advertising. They are a great value for your investment; a small price tag but large, lasting impact. A simple giveaway is a great way to increase customer loyalty.
Huge Variety of Items
There are many more types of promotional items than pens and mugs. Choose a product that reflects your business and is relevant to your brand.
Most Customers Like Them
After receiving a promotional item, over two-thirds of consumers will do business with the advertiser. More than half will keep the product anywhere from 1 to 4 years!
They Stick With People
Nearly 90% of consumers are in possession of a promotional product received in the pat 24 months. More importantly, they can recall the name of the advertiser.
More Impact From Your Printed Products
Adding a promotional product to your media mix increases the effectiveness of your other items, making your business cards, flyers, postcards, etc. more powerful.