Category Archives: Printing

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Business Cards

Getting the Most Out of Your Business Cards

business cards

Today business cards come with almost unlimited options

For our Wesley Chapel Chamber members, we are offering 500 business cards for the price of 250 – our hot deal runs through end October, so stock up and get networking!
Everyone in business needs business cards. They should be professionally designed and printed in high quality. Business cards are an essential form of communication and recognition. When you meet a prospect for the first time, your business card is that first opportunity to make an impression that lasts – and you only have one chance to make a first impression!

Song Printing & Design has been designing and printing business cards for clients in Wesley Chapel, Zephyrhills and Tampa for over 30 years and, during that time, there have been many changes both in fashion and affordability.

Full color cards are extremely affordable now with the changes in production methods. However, we are seeing an re-emergence in the more ‘traditional’ cards – the less ‘generic’ ones. There are so many options to choose from;

  • Full color
  • Spot Color
  • Various coatings/finishes
  • Raised Inks and foils
  • Foil and foil embossed
  • Foil stamped
  • Metallics
  • Rounded corners
  • Silk
  • Suede
  • High gloss luster

and more…….


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Digital vs Offset – What’s The Difference?

Category : Printing

business cards

Digital run or offset – how to choose

OFFSET: Advantages in quality and efficiency have made offset printing the most common form of high volume commercial printing since the 1950s. In offset printing the image is burned onto a plate, and then transferred (or offset) from the plate to a rubber sheet (or blanket), and finally to the printing surface.

DIGITAL: Digital printing has been surging in popularity over the last decade due to demand and cost advantages for low quantity runs. Many of the mechanical steps required for offset printing are eliminated which results in a much more affordable print solution.

Which Process Is Better?

That depends on your needs. Do you need it fast or do you want the very best quality available? Do you need a low quantity or a high quantity? Each process has its strengths and weaknesses. Check out the comparison list below to see the differences between each process:

  • High Quality Prints
  • Typically faster turn-around
  • Lower Cost on SHORT RUNS – Typically 1000 or Less
  • Color Proof on Job Specific Stock can be made
  • Variable Quantities – Need 328 instead of 500? We can do that & you will only pay for what you order.
  • Super High Quality Prints
  • Typically a little longer turn-around
  • Lower Cost on HIGH RUNS – Typically 1000 or More
  • Color Proofs (80%-85% Color Accurate) Available for Additional Fee
  • Various Coating Options on Most Products

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Bleed Printing – What Does It Mean?

Category : Getting It Right , Printing

business cards

An illustration to show bleed, trim and safe lines

The Basics of Bleed Printing – Bleed is a term that refers to elements in a printed file that extend beyond the edge of the sheet before being trimmed away. Printers usually require 1/8″ extra to cut off/trim the final piece.


A Full Bleed
The photo/image or background is extended beyond the edge of the final cut size, leaving no white space (margins) around the edge of the finished product once trimmed.

No Bleed
The photo/image or background is reduced to fit within the safe area creating a white border (margin) around the printed piece.

bleed printing
On the left the  image the file is set up with a full bleed. As you can see, the background extends beyond the cut  line (pink line) indicating where the final trimming will occur.

On the right, the image has no bleed.  The cut line (pink line) will leave a white space around the final product.

  • The BLEED line (blue line) – This is where the background/image should extend to.
  • The CUT line (pink line) – This is where the final cut is made and is the finished size of the product. Anything outside of this line will be cut away.
  • The SAFE line (yellow line) – This is the ‘safe’ area. Keep text and important elements within this area to avoid getting trimmed.

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Color Psychology – Survey Result

business cards

Today business cards come with almost unlimited options

Color psychology – there is a science to it. Thanks to everyone who took the time to participate in our online survey on the most popular color for our client’s new business cards. This particular client actually chose the green for her business. For her re-branding project therefore, it did concur with the belief that green denotes re-birth and renewal!

And now for the survey result – THE WINNER IS “RED” As you will see from the chart, this was definitely the most popular color among our male respondents.

Survey_Result

Now for the psychology bit – each color represents different traits. This is interesting;

The color red is the color of energy, passion and action. It’s is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy (vindication for the guys who chose red, I guess).

Red is energizing. It excites the emotions and motivates us to take action.

It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. It is also strong-willed and can give confidence to those who are shy or lacking in will power.

The color green is the color of balance, harmony and growth. From a color psychology perspective, it is the great balancer of the heart and the emotions, creating equilibrium between the head and the heart.

From a meaning of colors perspective, green is also the color of growth, the color of spring, of renewal and rebirth. It renews and restores depleted energy. It is the sanctuary away from the stresses of modern living, restoring us back to a sense of well being. This is why there is so much of this relaxing color on the earth, and why we need to keep it that way.

Green is an emotionally positive color, giving us the ability to love and nurture ourselves and others unconditionally. A natural peacemaker, it must avoid the tendency to become a martyr.

The color blue is the color of trust and responsibility, honesty and loyalty. It is sincere, reserved and quiet, and doesn’t like to make a fuss or draw attention. Blue hates confrontation, and likes to do things in its own way.

From a color psychology perspective, blue is reliable and responsible. This color exhibits an inner security and confidence. You can rely on it to take control and do the right thing in difficult times. It has a need for order and direction in its life, including its living and work spaces.

The color purple is the color of the imagination and spirituality. It stimulates the imagination and inspires high ideals. It is an introspective color, allowing us to get in touch with our deeper thoughts.

The difference between violet and purple is that violet appears in the visible light spectrum, or rainbow, whereas purple is simply a mix of red and blue. Violet has the highest vibration in the visible spectrum.

While the violet is not quite as intense as purple, its essence is similar. Generally the names are interchangeable and the meaning of the colors is similar. Both contain the energy and strength of red with the spirituality and integrity of blue. This is the union of body and soul creating a balance between our physical and our spiritual energies.


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Color & Branding

Category : Printing

color and branding

Color has a huge impact on our perception about things

Does color matter – does color and branding affect the way clients (and potential clients) perceive your business? Is color and branding gender specific?

The short answer is ‘yes’ color and branding most definitely does matter.

Recently a client of ours asked us to redesign her business stationery. She had happily lived with black ink on white stock for many many years. Now, don’t get me wrong – there’s nothing wrong with black as long as it is BLACK – crisp and clear and not GRAY. However, with the right choice of color/s for your stationery, you can capture a whole new or different caliber of client.

How so? Well, this client told me that she actually couldn’t make a decision on the three main colors we supplied her with for her proofs. We gave her a bold red, a mid blue, and a purple. She had some interesting results. We then gave her one final color – green, so she had four colors to choose from. She (wisely so) asked each one of her own clients (over a period of a week or so), which color they preferred and why. The results were interesting. See below for the samples. Take a look then take our survey to the right and let us know your preference. We’ll update you on the results later!

color light blue
color light blue
color light blue
color light blue