Color psychology – there is a science to it. Thanks to everyone who took the time to participate in our online survey on the most popular color for our client’s new business cards. This particular client actually chose the green for her business. For her re-branding project therefore, it did concur with the belief that green denotes re-birth and renewal!
And now for the survey result – THE WINNER IS “RED” As you will see from the chart, this was definitely the most popular color among our male respondents.
Now for the psychology bit – each color represents different traits. This is interesting;
The color red is the color of energy, passion and action. It’s is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy (vindication for the guys who chose red, I guess).
Red is energizing. It excites the emotions and motivates us to take action.
It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. It is also strong-willed and can give confidence to those who are shy or lacking in will power.
The color green is the color of balance, harmony and growth. From a color psychology perspective, it is the great balancer of the heart and the emotions, creating equilibrium between the head and the heart.
From a meaning of colors perspective, green is also the color of growth, the color of spring, of renewal and rebirth. It renews and restores depleted energy. It is the sanctuary away from the stresses of modern living, restoring us back to a sense of well being. This is why there is so much of this relaxing color on the earth, and why we need to keep it that way.
Green is an emotionally positive color, giving us the ability to love and nurture ourselves and others unconditionally. A natural peacemaker, it must avoid the tendency to become a martyr.
The color blue is the color of trust and responsibility, honesty and loyalty. It is sincere, reserved and quiet, and doesn’t like to make a fuss or draw attention. Blue hates confrontation, and likes to do things in its own way.
From a color psychology perspective, blue is reliable and responsible. This color exhibits an inner security and confidence. You can rely on it to take control and do the right thing in difficult times. It has a need for order and direction in its life, including its living and work spaces.
The color purple is the color of the imagination and spirituality. It stimulates the imagination and inspires high ideals. It is an introspective color, allowing us to get in touch with our deeper thoughts.
The difference between violet and purple is that violet appears in the visible light spectrum, or rainbow, whereas purple is simply a mix of red and blue. Violet has the highest vibration in the visible spectrum.
While the violet is not quite as intense as purple, its essence is similar. Generally the names are interchangeable and the meaning of the colors is similar. Both contain the energy and strength of red with the spirituality and integrity of blue. This is the union of body and soul creating a balance between our physical and our spiritual energies.